Role Overview

We are seeking a high-performing Regional Vice President of Sales – East Coast to lead and grow revenue production across the region. This is a player-coach role, combining active loan origination with leadership of a small, high-impact sales team of 1–2 professionals.

This role is responsible for generating personal production, expanding regional market presence, and coaching a small team to grow funded volume. The Regional Vice President partners closely with credit and operations to move deals efficiently while serving as a visible market leader for the company across the East Coast.

Key Responsibilities

Personal Loan Origination

• Independently originate, structure, and close loan opportunities across the East Coast market 

• Build and maintain relationships with brokers, borrowers, and referral partners 

• Manage a personal pipeline from sourcing through funding 

• Consistently drive individual production and revenue targets 

• Partner with credit and operations teams to structure and close deals efficiently 

Player-Coach Leadership

• Lead, coach, and support a team of 1-2 Loan Originators 

• Provide hands-on guidance in deal strategy, pipeline management, and closing techniques 

• Set performance expectations and drive accountability for team production goals 

• Lead by example through active deal execution and relationship building 

Pipeline & Sales Execution

• Manage both personal and team pipelines to ensure consistent deal flow and execution 

• Monitor conversion rates, submissions, approvals, and fundings across the region 

• Ensure disciplined use of CRM tools and accurate pipeline tracking 

• Identify gaps in performance and proactively implement improvements 

Market Development & Relationship Management

• Develop and expand broker and referral networks across the East Coast region 

• Strengthen existing relationships to drive repeat business and long-term partnerships 

• Represent the company in external meetings, industry events, and partner interactions 

• Identify new opportunities to grow regional market share 

Cross-Functional Collaboration

• Work closely with credit, capital markets, operations, and compliance teams to ensure smooth execution of deals 

• Communicate borrower needs, deal structures, and market feedback internally 

• Ensure alignment between sales strategy, credit policy, and execution timelines 

Compensation & Incentives

• Base Salary: $100,000 annually 

• Incentive Compensation: Performance-based incentives on top of base salary, tied to personal production, team performance, and overall regional loan volume 

Indicators of Success

• Consistent achievement of personal funded volume and revenue targets 

• Team production consistently meeting or exceeding expectations 

• Healthy pipeline coverage and strong conversion rates through funding 

• Growth in active broker and referral relationships across the region 

• Accurate CRM discipline and reliable pipeline forecasting 

• Efficient cross-functional deal execution with minimal friction or escalations 

• Expansion of regional market share and brand presence