Manufactures and sells fishing tackle and related outdoor gear.
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| Activities | Fishing tackle manufacturingFishing rod productionFishing lure designFishing reel engineeringOutdoor equipment distribution |
| Headquarters | US |
| Industries | Consumer GoodsSports Equipment |
| Name | Pure Fishing |
| Employees | 1,577 |
| Type | Private |
| Parent Company | Sycamore Partners |
| Subsidiaries | Abu GarciaBerkleyPennPfluegerShakespeareSpiderWireStrenUgly StikFenwickPlano SynergySvendsen Sport |
| Tagline | Manufactures and sells fishing tackle and related outdoor gear. |
| Founded | 1,937 |
| Website | purefishing.com |
| Latest Funding Round | Private Equity |
| Latest Funding Year | 2,019 |
| Latest Funding Amount | 1,300,000,000 |
| Latest Investors | Sycamore Partners |