Posted 1w ago

Product Marketing Manager

@ Impel
Remote, Remote, United States
RemoteFull Time
Responsibilities:Lead go-to-market, Develop value propositions, Collaborate with product
Requirements Summary:6+ years in product, technical, or B2B marketing in tech or SaaS; automotive industry preferred but not required; strong cross-functional communication; experience enabling sales and go-to-market launches.
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Job Description

We’re looking for a strategic, hands-on Product Marketing Manager to help shape how our products are positioned, launched, and adopted in the market. This role sits at the center of Product, Marketing, and Sales — translating product capabilities into clear messaging, supporting go-to-market launches, and enabling revenue growth.

You’ll collaborate closely with cross-functional teams, develop compelling value propositions, support sales enablement efforts, and help drive integrated marketing initiatives. This is a great opportunity for a self-sufficient marketer who enjoys owning strategy and execution in a fast-paced environment.

Responsibilities

  • Lead go-to-market strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment.
  • Develop compelling value propositions that differentiate our products in the market and clearly articulate business impact.
  • Partner closely with Product to deeply understand features, roadmap priorities, and customer use cases.
  • Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline.
  • Equip Sales and Performance Management teams with high-impact enablement materials including battlecards, sales decks, training resources, and competitive insights.
  • Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies.
  • Measure and analyze campaign and launch performance, using data to refine messaging and strategy.
  • Stay ahead of industry and marketing technology trends to continuously elevate our go-to-market approach.
  • Support additional marketing initiatives as needed in a fast-evolving environment.