Posted 2mo ago

Director of Demand Gen

@ NimbleRx
Redwood City, California, United States
$220k-$260k/yrHybridFull Time
Responsibilities:Own demand generation, Build pipeline engine, Partner with Sales
Requirements Summary:15+ years in B2B demand generation or growth marketing; 10+ years leading teams; proven pipeline and revenue growth; healthcare or health IT experience a plus.
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Job Description
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.

We’re looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnel—from awareness and acquisition to conversion and expansion—by blending data-driven strategy with sharp execution.

You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth.

This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results.

This role will require up to 25% travel.


We’re looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnel—from awareness and acquisition to conversion and expansion—by blending data-driven strategy with sharp execution.

You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth.

This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results.

This role will require up to 25% travel.


As a Director of Demand Gen, you will:
  • Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
  • Build and manage a predictable pipeline engine aligned to revenue goals
  • Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
  • Lead campaign planning from concept through execution, optimization, and reporting
  • Use data to continuously test, learn, and improve performance across the funnel
  • Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
  • Collaborate with Product Marketing to translate value propositions into high-performing campaigns
  • Manage and grow a high-performing demand gen team and agency partners
  • Implement and optimize marketing automation and attribution models
  • Stay ahead of industry trends and bring new ideas to the table


  • What you bring:
  • 15+ years of experience in B2B demand generation or growth marketing
  • 10+ years of experience leading or managing teams
  • Proven track record of driving pipeline and revenue in a high-growth environment
  • Deep experience across events, partnerships, lifecycle, and account-based marketing
  • Strong analytical mindset with comfort owning metrics and dashboards
  • Hands-on leader who can both set strategy and execute
  • Excellent communicator with the ability to influence cross-functional stakeholders
  • Experience in healthcare or health IT is a plus


  • What's in it for you:
  • Compassionate and driven colleagues in a collaborative, high-impact environment
  • Direct access to executives and a transparent company culture
  • Rare opportunity to change an industry and lives of millions
  • We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
  • Medical / Dental / Vision / 401K package that fits your needs
  • Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
  • 11 Paid Holidays
  • Work out of our HQ in beautiful downtown Redwood City


  • At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!

    Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.