HiringCafe
Posted 2w ago

Director of Marketing

@ Gyro Hut
View All Jobs
Houston, Texas, United States
$40k-$50k/yrOnsiteFull Time
Responsibilities:Develop strategy, Drive catering, Lead teams
Requirements Summary:4+ years marketing experience in restaurants/food service; catering marketing; strong digital, leadership, data-driven; CRM and marketing automation experience.
Technical Tools Mentioned:CRM, Marketing automation, Google Ads, Meta (Facebook), Online ordering platforms, Microsoft Excel, Microsoft PowerPoint
Save
Mark Applied
Hide Job
Report & Hide
Job Description

Job Summary

Pay: $40,000 - $50,000

The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, guest traffic, and revenue growth across all channels, with a strong emphasis on catering sales. This role leads marketing strategy, local store marketing, digital campaigns, and catering promotions, while partnering with operations to deliver measurable business results.

Key Responsibilities

Marketing Strategy & Brand Growth

  • Develop and execute integrated marketing strategies to drive traffic, sales, and brand awareness.
  • Manage brand positioning, messaging, and consistency across all channels.
  • Plan and execute regional, and local store marketing initiatives.
  • Analyze market trends, customer insights, and competitor activity to inform strategy.

Catering Marketing & Sales

  • Develop and lead catering marketing strategies to grow catering revenue and market share.
  • Partner with operations to build scalable catering programs and sales processes.
  • Create targeted campaigns to drive event, and group catering orders.
  • Identify new business opportunities, partnerships, and local outreach strategies.
  • Track catering KPIs (sales growth, conversion rates, repeat business) and optimize performance.

Digital & Performance Marketing

  • Oversee digital marketing efforts, including social media, email, SMS, SEO/SEM, and online ordering platforms.
  • Manage paid media campaigns and optimize ROI across channels.
  • Leverage CRM and loyalty programs to drive guest engagement and retention.

Local Store Marketing (LSM)

  • Develop tools and programs for restaurant-level marketing execution.
  • Support grand openings, promotions, and community engagement initiatives.
  • Ensure alignment between corporate strategy and local execution.

Leadership & Cross-Functional Collaboration

  • Lead, mentor, and develop the marketing team and external partners/agencies.
  • Collaborate with operations, training, and leadership teams to align marketing with execution.
  • Present performance results, insights, and recommendations to senior leadership.

Analytics & Reporting

  • Establish and track KPIs for marketing and catering performance.
  • Use data and analytics to drive decision-making and continuous improvement.
  • Manage marketing budgets and ensure efficient allocation of resources.

Work Environment

  • Fast-paced, growth-oriented environment.
  • Collaboration with cross-functional teams and field operations.
  • Some travel required for market visits, store openings, and events.

Key Performance Indicators (KPIs)

  • Same-store sales growth
  • Catering revenue and order growth
  • Customer acquisition and retention rates
  • Marketing ROI and campaign performance
  • Brand awareness and engagement metrics
  • Grand Opening Overall Turn Outs